Work
Work I can put my name to
No borrowed logos and no made-up numbers. Here are the businesses I’ve built, or whose online presence I’ve taken over, and exactly what I did for each. Numbers go on this page only when they’re real, measured at the source, and the client has agreed.
Shown in Kerbside’s own branding
01 · My own business · Built from scratch
Kerbside Transfers
One driver. Not a fleet.
The brief
One driver up against Uber and the big fleets. The site had to make a one-person service feel like the premium choice, show the price before anyone asks, and make booking take a minute.
What I did
- Brand, wording and website, built from scratch
- Fixed fares by zone, priced on distance to the airport, with a suburb checker so nobody has to ask
- A booking form, bookings by text, and secure payment links before pickup
- Separate pages for airport transfers, private hire, corporate accounts and events
- A Google Business Profile, and a review request after every trip
- Common questions answered plainly, so Google and AI tools can quote them
Where it stands
Live and taking bookings, with the driver’s 4.99 rating from more than 200 trips shown alongside its source. It’s the proving ground: the local search, maps, review and AI search methods I sell run here first, on my own income. A measured before-and-after is under way: the starting numbers were recorded on 30 October 2026, the fixes will ship in November, and the first results will be published here in December, good or bad.
Shown in Oligenics’ own branding
02 · Client · Since October 2026
Oligenics
A cellular renaissance
The brief
A specialist product with a story that takes explaining, and an online presence that needed one person to own it: easy to find, easy to understand, and set up so customers come back.
What I did
- Took over search and AI search, and the brand’s Google presence
- Rewrote the website’s wording to be clearer and easier to buy from
- Built the Subscribe & Save model, so customers reorder automatically for 10% less
- Built a review routine, so every customer is asked for feedback after their order
- Optimised the store and set up its Google Ads campaigns
Where it stands
The groundwork was done in the first fortnight. The numbers that matter (orders, subscribers, reviews and search visibility) go up here at 90 days, with Oligenics’ agreement.
Yours could be the next one here
Thirty minutes, no charge. I’ll tell you honestly what I’d do, and whether you need me at all.
Book a discovery call