Pricing
Every price, published, before we ever speak
You shouldn’t have to sit through a sales call to find out what something costs. Buy a one-off project, an ongoing plan, or both. All prices are in Australian dollars, plus GST.
One-off projects
Fixed scope, fixed price, done and handed overA day finding out exactly where you stand. Credited in full if you go ahead with a project or plan within 90 days
Six weeks: Google, maps, reviews, tracking, website fixes and up to four new pages, then handed over
Home, services, about, contact and one more: written and built by me, yours outright
with 12 months
of Site care
$2,950 on its own
Written and built by me, yours outright, with room to grow
with 12 months
of Site care
$3,450 on its own
More pages, a blog or case studies, integrations
with 12 months
of Site care
from $5,950 on its own
Premium theme, up to 50 products, payments, shipping and Google Shopping
with 12 months
of Site care
from $4,950 on its own
Google profile rebuilt; Apple Maps, Bing and directories matched
A routine to ask every customer, templates, and every review from the last 12 months answered
Enquiries, calls and bookings tracked and tested, with your own live dashboard (bought on its own, it’s built in your Google account, so it’s yours to keep). Included in every ongoing plan
Websites are priced with Site care: twelve months of it, or any ongoing plan over that time. Site care is $149 a month and keeps the site fast, secure and current, with an hour of small changes each month. A five-page site is $2,450, plus $1,788 of Site care over the year. If you would rather have nothing ongoing, a website is $500 more ($1,000 more for larger or custom sites and stores). End Site care or your plan early and you pay that difference, less a twelfth for each full month completed: $250 after six months on a five-page site, for example. Either way, the site is yours once it is paid for, with training and 30 days of fixes after launch. Start an ongoing plan with a new website and the Google and maps setup is included.
"From" prices become a fixed price in writing before anything starts. Projects are paid half to book the start date, half before launch or at handover. Anything outside a project or plan is $150 an hour plus GST, quoted in writing first.
Ongoing plans
Monthly: at least three months, then month to monthChoose one of three plans, or build your own from the list below. I take on at most six clients at a time, and a website build or Sprint in progress counts as one, so every one of them gets the person they were promised. Right now five of the six are open.
Not sure which fits?
Three questions, one suggestion. The call confirms it.
Presence
For a business that’s hard to find locally
$1,250 a month + GST
$1,375 including GST · $1,550 + GST as separate modules
- The core
- Google and maps
- Reviews
The one I recommend first
Growth
For a business that wants to be found and chosen
$2,450 a month + GST
$2,695 including GST · $2,800 + GST as separate modules
- Everything in Presence
- Search
- AI search
Full Visibility
For a business treating online as its main channel
$3,250 a month + GST
$3,575 including GST · $3,649 + GST as separate modules
- Everything in Growth
- Content
- Site care
Founding clients · five of five places left
The first five businesses to sign up to Presence, Growth or Full Visibility pay a founding price for their first six months.
Or build your own
Per month, plus GST. Every plan includes the core, and a custom plan starts at $1,250 a month. The exception is Site care, which you can buy on its own for a website I have built, with the live dashboard for $49 a month.
What the core is
The part that’s easy to leave out: one person who owns the whole picture and answers for it.
- Your enquiries tracked properly, with a live dashboard you can open any time
- A short email every Monday with your numbers
- A one-page letter on the same date every month
- A monthly meeting, by video or in person
- A strategy review every quarter
- My mobile, and a reply within one business day
No setup fee: tracking and your dashboard are built in the first month. Plans are paid monthly by direct debit, or bank transfer if you prefer.
Questions
The straight answers
Do I have to sign up for anything ongoing?
No. Every project can be bought on its own. A website is $500 less with twelve months of Site care, but that’s your choice: buy it on its own and there’s nothing ongoing.
Is there a lock-in?
Ongoing plans run for at least three months, because the groundwork and the first measured changes take that long. After that it’s month to month. Notice is 30 days and you can give it at any time: the plan ends when the notice period or the first three months end, whichever is later. Founding plans run for at least six months. A website at the with-Site-care price carries twelve months of Site care or a plan, and ending early costs only the rest of the $500 (or $1,000) difference. Nothing else ties you to me.
Who owns my website and accounts?
You do. Always. Everything is in your name and on your billing. I work inside it as an authorised user and don’t need your passwords.
Why do you charge for the Diagnostic?
Because it’s a day of real work, not an automated scan. It’s yours to keep and act on, and it’s credited in full if we work together within 90 days. If it doesn’t find at least three things worth fixing, you get the $750 back. It’s recommended, not required: when the brief is already clear, the proposal sets out the plan instead. The Diagnostic terms set out the details.
How will I know it’s working?
You get your own login to a live dashboard of your enquiries, calls, Google profile, search and reviews, a short email every Monday, and a one-page letter each month in plain English.
Do you guarantee rankings?
No, and be wary of anyone who does. Google and the AI tools decide; I promise the work, the reporting and the honesty.
Do you work outside Melbourne?
Yes. Meetings are by video wherever you are, and in person across Casey, Greater Dandenong, Frankston, Kingston, Cardinia and Monash when that helps.
Not sure which fits?
Book a free thirty-minute call. I’ll tell you what I’d do, and what I wouldn’t bother with.
Book a discovery callNot ready to talk? Tell me your business and I’ll email you three things I’d fix, free, within a business day.